Data Retention & Deletion Policy
Last Updated: August 10, 2026
This Policy explains how long OjaFertility keeps your information, what happens when you delete something, and what survives deletion. It forms part of our Privacy Policy and should be read with it.
It is issued under section 8(7) of the Digital Personal Data Protection Act, 2023, which requires personal data to be erased once the purpose it was collected for is served, unless retention is required by law.
How long we keep things
Your account and health data — for as long as your account is open. This includes your profile, cycle and fertility tracking, assessments, health metrics, test results, prescriptions and appointment history.
AskOja conversations — twelve months from the last message in that conversation, after which it is deleted automatically. You do not need to ask.
Closed accounts — 180 days after you delete your account, then erased. See below.
Records we are required to keep — where law, regulation, tax or an unresolved complaint or legal claim requires a record to be retained, we keep it for as long as that requirement lasts and no longer.
Deleting things yourself
A single AskOja conversation — deleted immediately from your chat history, from Settings. It is not recoverable.
Your health entries — you can view, correct or remove entries in your trackers and assessments at any time from your account.
Your account — from Settings. Your account is closed immediately and can no longer be used to sign in.
What happens when you delete your account
Your account closes at once. For 180 days afterwards your data is retained but inaccessible through the platform, so that an account deleted by mistake can be restored — contact us and we will reinstate it.
After 180 days your data is erased. That covers your profile and contact details, health data, emergency contacts, family members, notification preferences, activity history, trackers, assessments, test results, prescriptions, the patient side of your appointment records, saved articles, newsletter subscription, and your AskOja conversations and consent records.
Erasure is deletion, not hiding. The records are removed rather than marked inactive.
What survives erasure, and why
Your provider’s own clinical records. A doctor you consulted is an independent practitioner with their own legal and professional duty to keep clinical notes. Deleting your OjaFertility account does not delete their records, and we cannot delete them on your behalf. Contact the provider directly.
Backups and security logs. Backups are kept on a rolling schedule for disaster recovery and expire on their own; access and security logs are kept for investigating misuse. Neither is used to restore an erased account, and both are covered by the same protections as live data.
Anonymous and aggregated information. Statistics that cannot identify you — how many people used a feature, how often a question is asked — are not personal data and are not erased.
Records we must keep by law, as described above.
Your rights
Under the DPDP Act you may ask us for a copy of your data, ask us to correct it, ask us to erase it, and withdraw a consent you previously gave. Access and erasure are available directly from your account settings; for anything else, or if a request concerns information held by a provider you consulted, contact our Grievance Officer.
Where a request concerns records held by a provider, we will route it to them and they are required to respond within seven days.
Our Grievance Officer’s contact details are in the Privacy Policy.